The Power of Blogging as a Human

by Shannon Steffen on July 29, 2010

Human Woman's Eye

When creating a new blog, many writers are often more concerned about the topic and look of the blog than the personality behind the blog. The blog personality is the level of fascination and engagement that brings the readers coming back for more. If you run the corporate blog of a highly popular product or [...]

Fascinate your way to success!

by Shannon Steffen on July 26, 2010

SKS Designs reading Fascinate

Fascination is all about your relationship with a product, service, person, house or anything else you can imagine. Many cannot clearly define what fascination is but know what it feels like. It is that feeling, that fascination, that leads people to do and think in ways that differentiates them from everyone else – it is [...]

5 Keys to Location Based Social Media

July 13, 2010
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Social media isn’t just about what’s on the Internet but how online can drive offline traffic and sales for many brick and mortar businesses. Location-based services (LBS) are migrating into our everyday lives and there are five things that many companies should consider when looking to utilize LBS as part of their mobile strategy to [...]

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Explaining SEO Within a Company

June 14, 2010
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Understanding search engine optimization (SEO) is important not only for a company’s search marketing team but also for each person within an organization. This blog post helps to explain to impact concept of SEO and its impact on a team or company based upon the function of that person within the organization. Hopefully, this will [...]

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3 Lessons Learned from Google’s Background Snafu

June 11, 2010
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Recently Google had enabled a new feature to their main search engine page, which just went international: custom backgrounds. Creative and artistic images took the place of the plain white background that we have all grown so fond. But did Google go to far to imitate a rival search engine and lose its authentic brand [...]

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Rocking the SEO at WordCamp Chicago 2010

June 9, 2010
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Attending an event on harnessing the passion and technology that is blogging is one thing but taking the speaker’s podium is like winning the blogger lottery! When I took the stage to speak on SEO for WordPress at WordCamp Chicago 2010, all eyes were on me to convey all my search engine optimization knowledge in [...]

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5 Ways to Successful Link Building

June 1, 2010
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It is no shock that link building is one piece of the search engine optimization (SEO) pie and that successful link building increases search engine page rank and therefore return on investment for your business. However, many businesses, website owners and bloggers have a difficult time determining if one link is better than another and [...]

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Crush It! in your business and personal life

May 27, 2010
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When someone recommends a book, take it with a grain of salt. When a peer in your industry or professional circle passionately recommends a book, jump in your car and head to the local bookstore because it may change your life.

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